Project Overview

TechVision approached us with a challenge: their brand no longer reflected their evolved product offering and market position. As they prepared for Series B funding, they needed a cohesive brand identity that would resonate with enterprise clients while maintaining their innovative spirit.

Problem Statement

The Challenge

TechVision's brand was created during their startup phase, with a playful, tech-forward aesthetic that appealed to early adopters. However, as they expanded into enterprise solutions, this identity created a disconnect with their target audience.

Their visual language lacked consistency across touchpoints, and their messaging failed to communicate the sophistication and reliability of their evolved product offering.