Project Overview

TechVision approached us with a challenge: their brand no longer reflected their evolved product offering and market position. As they prepared for Series B funding, they needed a cohesive brand identity that would resonate with enterprise clients while maintaining their innovative spirit.

Problem Statement

The Challenge

TechVision's brand was created during their startup phase, with a playful, tech-forward aesthetic that appealed to early adopters. However, as they expanded into enterprise solutions, this identity created a disconnect with their target audience.

Their visual language lacked consistency across touchpoints, and their messaging failed to communicate the sophistication and reliability of their evolved product offering.

Design Process

We began with a comprehensive audit of TechVision's existing brand assets and conducted stakeholder interviews to understand their vision. Competitor analysis revealed opportunities for differentiation in the enterprise tech space.

Research & Discovery

Conducted 12 stakeholder interviews across departments

Analyzed 8 direct competitors and their brand positioning

Surveyed 200+ existing customers on brand perception

We began with a comprehensive audit of TechVision's existing brand assets and conducted stakeholder interviews to understand their vision. Competitor analysis revealed opportunities for differentiation in the enterprise tech space.

Brand Strategy & Concept Development

After presenting concepts to key stakeholders, we refined Direction 2 with elements from Direction 3 to create a balanced approach that communicated both reliability and innovation.

We began with a comprehensive audit of TechVision's existing brand assets and conducted stakeholder interviews to understand their vision. Competitor analysis revealed opportunities for differentiation in the enterprise tech space.

Design Development & Implementation

After presenting concepts to key stakeholders, we refined Direction 2 with elements from Direction 3 to create a balanced approach that communicated both reliability and innovation.

Results & Outcomes

Key Achievements

Client Testimonial

Before & After

Before: texto sobre problemas latentes

After: texto sobre as soluções aplicadas

Lessons Learned

PRÓXIMO PROJETO

Redesenho de uma Nova Home para aplicativos de Saúde e Telemedicina